There is a future for professional journalists. In particular those who have their specialities, like science journalists. There is no reason to complain about the competition of bloggers and the social media networks, to sing the swan-song on journalism. Blogs, Facebook or Twitter are not drivers of news. Instead they are a still small pathways to news published on the home pages of traditional media. Brands are still enjoying the highest credibility, as the US report State of the News Media 2012 found out.